Advertising Campaign Strategist

Full Time
  • Full Time
  • USA (Remote)
  • 60000 - 109000 USD / Year
  • Applications have closed
  • Salary: 60000 - 109000

Website Demandbase Demandbase

On a Mission to Transform the Way B2B Companies Go to Market. Get to know the company and people behind the leading AI-driven account-based go-to-market (GTM) platform.

Introduction to Demandbase:

Demandbase is the Smarter GTM™ company for B2B brands. We help B2B companies hit their revenue goals using fewer resources. How? By aligning their sales and marketing teams around a combination of their data, our data, and artificial intelligence — what we call Account Intelligence — so they can identify, engage, and focus their time and money on the accounts most likely to buy.

As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have offices in the San Francisco Bay Area, Seattle, and India, as well as a team in the UK, and allow employees to work remotely. We have also been continuously recognized as one of the best places to work in the San Francisco Bay Area including, “Best Workplaces for Millennials” and “Best Workplaces for Parents”!

We’re committed to attracting, developing, retaining, and promoting a diverse workforce. By ensuring that every Demandbase employee is able to bring a diversity of talents to work, we’re increasingly capable of living out our mission to transform how B2B goes to market. We encourage people from historically underrepresented backgrounds and all walks of life to apply. Come grow with us at Demandbase!

About the Role:

Demandbase is seeking an Advertising Campaign Strategist to join our team. The Campaign Strategist is instrumental in providing value to our clients and integral to growing our business. The role of the Advertising Campaign Strategist is to ensure that assigned clients are highly satisfied and find value in Demandbase’s solutions.

The base compensation range, not including bonus) for this role is: $60,000 – $109,000

What you’ll be doing:

Manage display, mobile, and video advertising campaigns from pre-sale to post-live idle.
Track and improve on performance metrics to ensure client satisfaction.
Prepare and execute campaign project plans and timely progress reports.
Coordinate campaign setup with ad operations, creative and list services teams.
Monitor campaign pacing and performance; suggest optimizations as needed.
Work collaboratively with the sales team to develop, maintain, and broaden client relationships.
Develop compelling client-facing presentations, best practices, and processes documents.
Serve as a B2B Account-Based Advertising expert for both clients and Demandbase colleagues.
Other duties as assigned.
What we’re looking for:

Minimum 3 years experience in digital advertising, ideally with B2B focus
Strategic level experience in a customer-facing account management role serving mid-market and enterprise customers
Strong analytical skills to evaluate success against target metrics.
Strong technical skills, especially with Salesforce, Excel, and PowerPoint
Excellent interpersonal, presentation, and written communication skills
Project Management experience
Ability to work in a fast-paced, results-oriented, team environment
Excellent organizational and time management skills – deadline-oriented
Experience in buying and/or planning digital advertising campaigns a plus

Our benefits include options for up to 100% paid Medical and Vision premiums for employees, flexible PTO policy, no internal meeting Fridays, Modern Health mental wellness platform, and 11 paid holidays and 2 additional weeks where all Demandbase employees take off (the week of July 4th and the week of Thanksgiving). Plus 401(k), short-term/long-term disability, life insurance, and all those good things.

Our Commitment to Diversity, Equity, and Inclusion at Demandbase

At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis.

We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!

We acknowledge that true diversity and inclusion require ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.