Content Creator

Full Time

Website _golden_hippo Golden Hippo

We work in different locations, and do different jobs, but share one common goal: to help as many people and pets as possible live long, healthy lives.

Hybrid, Art & Storytelling, Where A-Players Thrive.

We’re an employee-owned, vertically-integrated builder of some of America’s most popular health & wellness brands. With over 1,200 team members dedicated to improving the lives of people and their pets, we create best-in-class products that bring health and happiness. Our creative content educates the world on making smarter health choices, while the brands we own generate over $1 billion of revenue annually.

We’re Looking For A: Content Creator to write, direct, and produce direct response video ads that acquire new customers across FB/IG, YouTube, TikTok and other social channels for brands that sell supplements, pet food, and beauty products directly to consumers.

What You’ll Be Doing: Oversee the creative execution of short-form and long-form marketing videos using a data-driven, test-and-learn approach. Conceptualize new storytelling angles. Write scripts that combine a variety of storytelling narrative devices including narration, scripted copy, soundbites, video b-roll and graphics.

Conduct documentary-style, on-camera interviews that elicit pithy compelling responses from brand “gurus” and customers (ie testimonials) and other on-camera talent.

Work with videographers to gather video assets  (i.e.identify needed video cover, set-up locations  and direct videographers to shoot b-roll).

Oversee the creative production of in-studio shoots in collaboration with camera crew and production managers.

Collaborate with editors from pre-production to delivery, including providing feedback on edits, assist  conceiving of graphics and on-screen text.

Analyze performance data, and use data to create incremental video optimizations that scale.

Available to drive, and occasionally travel, to locations in order to film and gather footage and conduct interviews.

Preferred Qualifications (Note: These are preferred and not required. We strongly encourage you to apply even if you don’t tick ALL of these boxes.): Exceptional non-fiction storytelling skills (ie broadcast journalism, documentary filmmaking, branded content).

Exceptional copywriting skills

Mastery of on-set creative leadership

Ability to formulate strategies on how to market health and wellness products in fresh, creative and different ways.

Understanding of direct response marketing.

A highly creative self-starter who can work both independently and collaborate well with different teams

Ability to work in a fast-paced and ever-changing environment.

3-5 years’ previous experience writing & directing in a visual medium.

5-7 years experience writing & directing in a visual medium, ideally with some advertising/marketing experience preferred.

Bachelor’s Degree in Writing, Film, or a related field preferred.

Golden Perks & Benefits:

Health and Happiness: Enjoy 100% employer-paid medical, dental, and vision insurance. Get 75% premium coverage for dependents.

Become an Owner: Join our Employee Stock Ownership Plan and be a part owner of Golden Hippo.

Boost Your Savings: Maximize your retirement with a generous 401K Plan and company matching up to 3.5%.

Stand Out, Get Rewarded: Excel and be recognized through our KPI Bonus, Win of the Week, Spot Bonus, and Shoutouts Program.

Flexibility at Your Fingertips: Work on your terms with flexible arrangements for most positions.

Skyrocket Your Career: Unleash your potential with unlimited room for professional growth.

Thrilling Events Await: Exciting virtual and in-person events that redefine fun.

The anticipated salary range for this position is $83,000 – $138,000, plus annual & monthly KPI bonus potential.

Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.