Customer Acquisition, Where A-Players Thrive.
We’re an employee-owned, vertically-integrated builder of some of America’s most popular health & wellness brands. With over 1,200 team members dedicated to improving the lives of people and their pets, we create best-in-class products that bring health and happiness. Our creative content educates the world on making smarter health choices, while the brands we own generate over $1 billion of revenue annually.
We’re Looking For A: Digital Acquisition Marketing Specialist who will be responsible for managing Golden Hippo’s ad campaigns across native and paid social platforms. This role will be involved in the entire campaign cycle from start to finish, including creating ads, testing for performance, determining budgets, launching and overseeing campaigns.
What You’ll Be Doing: Set-up, manage, execute, and analyze paid media campaigns and budgets on a daily, weekly, and monthly basis to keep spend optimized for sales growth while hitting strict ROI and CPA goals. Collaborate with multiple departments to drive marketing projects from idea to completion and then through testing/optimization. Test and scale new and existing ad networks and direct site placements.
Continuously ideate, implement, and measure results of A/B testing for creatives to optimize for engagement/conversions. Perform regular tracking and analysis on the performance of each advertising channel and campaign. Maintain a top-level view of customer experience throughout the sales funnel (including SEO, customer support, branded site)
Find and test new ad creatives and angles on native static and video ads.
Stay apprised of industry standards, new media programs/opportunities and implement new strategies to reach targets. Act as point person across all company departments for individual customer acquisition funnel
Preferred Qualifications (Note: These are preferred and not required. We strongly encourage you to apply even if you don’t tick ALL of these boxes.):
Strong mathematical and analytical skills
Openness and ability to learn new concepts and systems quickly
High level of accuracy and attention to detail
Proficient at managing multiple projects and able to organize, prioritize and structure workload
Strong interpersonal, verbal and written skills
Self-motivated and a drive to succeed
1-3 years digital marketing exp preferably within digital acquisition/ performance marketing
Native advertising and paid social experience, using platforms such as Taboola, Outbrain, Newsbreak, Twitter.
Experience optimizing sales funnels via A/B testing
Proficiency in spreadsheets (Microsoft Excel and Google Docs)Comfortable with basic image editing using Photoshop
3-5 years digital marketing exp preferably within digital acquisition/ performance marketing preferred
Direct-to-Consumer experience preferred
High school diploma or GED equivalent
Golden Perks & Benefits:
Health and Happiness: Enjoy 100% employer-paid medical, dental, and vision insurance. Get 75% premium coverage for dependents.
Become an Owner: Join our Employee Stock Ownership Plan and be a part owner of Golden Hippo.
Boost Your Savings: Maximize your retirement with a generous 401K Plan and company matching up to 3.5%.
Stand Out, Get Rewarded: Excel and be recognized through our KPI Bonus, Win of the Week, Spot Bonus, and Shoutouts Program.
Flexibility at Your Fingertips: Work on your terms with flexible arrangements for most positions.
Skyrocket Your Career: Unleash your potential with unlimited room for professional growth.
Thrilling Events Await: Exciting virtual and in-person events that redefine fun.
Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.