Digital Media Executive

Digital Media Executive

Location: Didcot, Oxfordshire

Department: Marketing

up to £34K depending on experience

We are working with a client who are seeking a Digital Media Executive to join their Marketing team. This role is integral in executing a range of digital marketing activities to support all sales channels, with key responsibilities in website management, CRM, media advertising campaigns and SEO.

Key Responsibilities

Website (30%)

* Oversee and maintain the company website, ensuring accurate and up-to-date product information

* Create and manage compelling landing pages for product launches and campaigns

* Monitor website performance

CRM Management (30%)

* Manage and maintain CRM databases within HubSpot.

* Create and execute B2B email marketing campaigns, including customer newsletters

* Manage sales pipelines to ensure thorough lead tracking

* Develop marketing automation workflows

* Create and manage custom dashboards to illustrate sales activity

Media Campaigns (15%)

* Support the execution of media campaigns across multiple channels, including consumer, e-commerce, incorporating PPC and retail media

* Optimise ad performance to maximise ROI

* Ensure alignment of media campaigns with broader business goals, coordinating between internal and external partners

SEO (10%)

* Manage SEO-related tasks, including updating page descriptions and tags, and implementing best practices for on-site SEO

* Conduct keyword research and competitor analysis to inform content strategy and improve organic search visibility

* Monitor SEO performance and provide recommendations for continuous improvement based on key metrics such as traffic, rankings, and conversions

Analytics (15%)

* Provide regular, actionable reporting on website and media performance, including KPIs like traffic, bounce rates, conversion rates, and ROI

* Empower internal stakeholders with key performance data and insights to support customer relations

Required Skills, Knowledge, and Experience:

* Degree educated or equivalent

* At least two years’ experience in a similar role

* Experience using Google Analytics

* Proficiency in HubSpot

* Strong knowledge of SEO best practices

* Experience with Google Ads, Meta Ads, and other advertising platforms

* Skilled in data segmentation and managing CRM databases

* Ability to use data to inform results and maximise campaign performance

* Strong organisational skills and ability to manage multiple tasks

* Excellent communication skills and ability to work well within a team