Website _golden_hippo Golden Hippo
We work in different locations, and do different jobs, but share one common goal: to help as many people and pets as possible live long, healthy lives.
Hybrid, Customer Acquisition, Where A-Players Thrive.
We’re an employee-owned, vertically-integrated builder of some of America’s most popular health & wellness brands. With over 1,200 team members dedicated to improving the lives of people and their pets, we create best-in-class products that bring health and happiness. Our creative content educates the world on making smarter health choices, while the brands we own generate over $1 billion of revenue annually.
We’re Looking For A: Director, Customer Acquisition to be responsible for growing and leading a team of direct response marketing experts to test, optimize, and scale new product campaigns from first dollars spent to 8 figure yearly budgets. This role will help to identify opportunities and the strategy for Golden Hippo’s overall Customer Acquisition initiatives.
What You’ll Be Doing: Hire, mentor, and grow a team to be a customer acquisition “center of excellence.”
The team should consist of both individual contributors and managers to drive offer management, A/B testing, and media buying.
This team will execute against the top-level offer goals set by the company and brand managers
Collaborate with other marketing leadership to define and then execute the strategic roadmap for customer acquisition.
Accountable for team KPI goals: Spend, ROI, CaC
Optimize and scale existing acquisition channels and offers.
Identify, test, and grow new acquisition channels and offers.
Identify and set priorities across multiple offers to maximize impact of available resources.
Improve department wide processes including onboarding, A/B testing, creative pipelines.
Identify, organize, and present best practices to improve overall customer acquisition strategy.
Be a voice and expert within the company to speak on the health, growth, and opportunities in customer acquisition.
Preferred Qualifications (Note: These are preferred and not required. We strongly encourage you to apply even if you don’t tick ALL of these boxes.):
Able to build, develop, manage performance, and lead a team
Strong communication skills, both written, verbal, and in presentation
Knowledge of advertising networks and tools
Advanced analytical skills with digital measurements
Able to pivot readily and react to real-time data
Able to interpret test results to make data-driven decisions
Exceptional skills with spreadsheets and data crunching and analysis
Excellent time management, prioritization and organizational Skills
Self-motivated with a strong drive to increase revenue and grow campaigns, in addition to inspiring and motivating one’s team
6 years of experience in performance based digital marketing.
4 of years’ experience leading and managing teams
Must have demonstrated experience of being accountable for $50m+ ad spend per year.
Experience implementing large-scale digital marketing campaigns across major ad networks.
A deep understanding of data and accustomed to using data visualization platforms, e.g. Tableau.
8 years’ performance based digital marketing experience, running user acquisition marketing campaigns preferred.
5 years’ experience leading and managing teams Must have demonstrated experience of being accountable for $100m+ ad spend per year preferred.
Experience with digital direct to consumer advertising preferred.
High school diploma or GED equivalent
Bachelor’s degree in marketing or related field preferred.
Golden Perks & Benefits:
Health and Happiness: Enjoy 100% employer-paid medical, dental, and vision insurance. Get 75% premium coverage for dependents.
Become an Owner: Join our Employee Stock Ownership Plan and be a part owner of Golden Hippo.
Boost Your Savings: Maximize your retirement with a generous 401K Plan and company matching up to 3.5%.
Stand Out, Get Rewarded: Excel and be recognized through our KPI Bonus, Win of the Week, Spot Bonus, and Shoutouts Program.
Flexibility at Your Fingertips: Work on your terms with flexible arrangements for most positions.
Skyrocket Your Career: Unleash your potential with unlimited room for professional growth.
Thrilling Events Await: Exciting virtual and in-person events that redefine fun.
The anticipated salary range for this position is $131,600 – $175,500, plus annual & monthly KPI bonus potential.
Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.