Customer Acquisition, Where A-Players Thrive.
We’re an employee-owned, vertically-integrated builder of some of America’s most popular health & wellness brands. With over 1,200 team members dedicated to improving the lives of people and their pets, we create best-in-class products that bring health and happiness. Our creative content educates the world on making smarter health choices, while the brands we own generate over $1 billion of revenue annually.
We’re Looking For An: eCommerce Optimization Specialist to be responsible for ideating, testing, and driving performance of our main “branded” websites through A/B testing and personalization. You will also play a pivotal role in optimizing our eCommerce operations, enhancing efficiency, website usability, maximizing conversion rate, and overseeing improvements across various aspects of our websites that drive customer engagement.
What You’ll Be Doing: Become an expert on our branded websites including conversion metrics, customer behavior, and engagement. Help develop, implement and maintain an A/B testing strategy for our branded websites that leverages data and insights to improve customer experience and conversion rate. Increase revenue generated on branded websites by increasing customer engagement, cart sizes/AOV, frequency of purchases, account creation, and subscription-opt-in. Work closely with development, brand managers, and design teams to maintain an efficient pipeline of ideas that stay congruent with brand messaging, strategy, and goals.
Continually look for ways to improve branded site experience, including but not limited to the customer account portal, subscription management, and PDP/PLP optimizations. Partner with UX to assess and enhance website performance, including site speed, user experience, navigation, etc to optimize customer experience. Create monthly and quarterly reports based on test results and other ongoing initiatives.
Preferred Qualifications (Note: These are preferred and not required. We strongly encourage you to apply even if you don’t tick ALL of these boxes.):
Proficiency in eCommerce platforms, analytics tools, and related technologies. Strong understanding of website content management systems, including Salesforce and WordPress. Drive A/B testing strategy with an understanding of statistical significance. Data-driven and results-minded. Work efficiently within a fast-paced, results-driven environment. Ability to independently organize and implement several multi-step projects at once. Basic HTML/CCS proficiency a plus. Creative thinking, excellent organization skills and high attention to detail. Ability to build strong relationships with proactive follow-up.
Must have a robust willingness to learn, support, and actively participate in the growth of the business. 2 years managing and optimizing an ecommerce website (coding experience not required). 2 years using A/B and multivariate testing methodology. Experience working in Salesforce, Interaction Studio, or Evergage preferred. Experience working with Customer Data Platforms (CDPs) preferred. Bachelor’s Degree, preferably in marketing, Business, or related field.
Golden Perks & Benefits: Health and Happiness: Enjoy 100% employer-paid medical, dental, and vision insurance. Get 75% premium coverage for dependents.
Become an Owner: Join our Employee Stock Ownership Plan and be a part owner of Golden Hippo.
Boost Your Savings: Maximize your retirement with a generous 401K Plan and company matching up to 3.5%.
Stand Out, Get Rewarded: Excel and be recognized through our KPI Bonus, Win of the Week, Spot Bonus, and Shoutouts Program.
Flexibility at Your Fingertips: Work on your terms with flexible arrangements for most positions.
Skyrocket Your Career: Unleash your potential with unlimited room for professional growth.
Thrilling Events Await: Exciting virtual and in-person events that redefine fun.
The anticipated salary range for this position is $67,000 – $89,400, plus annual & monthly KPI bonus potential.
Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.