Customer Acquisition, Where A-Players Thrive.
We’re an employee-owned, vertically-integrated builder of some of America’s most popular health & wellness brands. With over 1,200 team members dedicated to improving the lives of people and their pets, we create best-in-class products that bring health and happiness. Our creative content educates the world on making smarter health choices, while the brands we own generate over $1 billion of revenue annually.
We’re Looking For A(n): Facebook Ads Specialist (Media Buyer) who will be responsible for managing company Facebook ad campaigns and crafting highly converting ad creatives. This role is involved in the entire campaign cycle from start to finish. This includes creating and testing new ads, and targeting options, launching, and overseeing campaigns, scaling budgets while maintaining targeted KPI’s.
What You’ll Be Doing: Set-up, manage, analyze and scale Facebook campaigns and budgets on a daily, weekly, and monthly basis to keep spend optimized for sales growth while hitting strict ROI goals.
Drive creation of new ad creatives both through own ideas as well as collaboration with copy and video creative departments to ensure that we have new, exciting creative to test for every offer each week.
Continuously ideate, implement, and measure results of A/B testing for both creatives and campaign targeting to optimize for engagement/conversions.
Perform regular tracking and analysis on the performance of each campaign.
Prepare and deliver performance reports identifying successes and opportunities for improvement.
Troubleshoot blockers to scale ad spend. Stay up-to-date on our offers, paid social media best practices and our competitive landscape.
Participate in innovation and improvement of team systems and advertiser campaign and launch flows.
Preferred Qualifications (Note: These are preferred and not required. We strongly encourage you to apply even if you don’t tick ALL of these boxes.): 3+ years Facebook Ads campaign management experience, with the ability to show results.
Experience directly managing daily budgets of $20K/day minimum
Experience in crafting compelling ad angles that drive conversion on Facebook
Direct-to-Consumer marketing experience is preferred
Proficient at managing multiple projects and able to organize, prioritize and structure workload
Passion for the digital media space in health and wellness, personal development, and everything in between preferred
Familiarity with basic video editing
Hardworking self-starter with a high level of accuracy and attention to detail
Ability to analyze data and provide action plans based on conclusions
Openness and ability to learn new concepts and systems quickly
Strong interpersonal, verbal and written skills
Strong team player, yet able to thrive on your own
Proficiency in spreadsheets (Microsoft Excel and Google Docs)
High school diploma or GED Equivalent
Bachelor’s Degree in Marketing or related field
Golden Perks & Benefits:
Health and Happiness: Enjoy 100% employer-paid medical, dental, and vision insurance. Get 75% premium coverage for dependents.
Become an Owner: Join our Employee Stock Ownership Plan and be a part owner of Golden Hippo.
Boost Your Savings: Maximize your retirement with a generous 401K Plan and company matching up to 3.5%.
Stand Out, Get Rewarded: Excel and be recognized through our KPI Bonus, Win of the Week, Spot Bonus, and Shoutouts Program.
Flexibility at Your Fingertips: Work on your terms with flexible arrangements for most positions.
Skyrocket Your Career: Unleash your potential with unlimited room for professional growth.
Thrilling Events Await: Exciting virtual and in-person events that redefine fun.
Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.