Hybrid, Marketing & Business Development, Where A-Players Thrive.
We’re an employee-owned, vertically integrated builder of some of America’s most popular health & wellness brands. With over 1,200 team members dedicated to improving the lives of people and their pets, we create best-in-class products that bring health and happiness. Our creative content educates the world on making smarter health choices, while the brands we own generate over $1 billion of revenue annually.
We’re Looking For A: Generative Search Specialist responsible for optimizing, tracking, and reporting AI Generative search and chat results across major platforms. This position requires a profound understanding of Search Engine Optimization (SEO) principles and the application of cutting-edge generative AI tools to augment content relevance and visibility.
What You’ll Be Doing: Employ natural language generation and other generative AI technologies to produce high-quality, pertinent, and captivating content for diverse digital platforms.
Formulate and execute innovative strategies for optimizing Generative Search responses, paralleling traditional SEO techniques for consumer brands.
Develop automated mechanisms for monitoring and documenting Google’s SGE (Search Generative Engine) outcomes for consumer brand and product inquiries.
Collaborate effectively with content creation teams to produce material that positively impacts generative search outcomes.
Utilize analytics tools to monitor and evaluate the performance of generative content, employing data-driven approaches to enhance search rankings and user engagement.
Implement and refine A/B testing methods to continuously improve generative content strategies.
Provide regular, insightful updates and reports to internal stakeholders about the intricacies of generative search.
Remain current with the latest trends and advancements in AI and generative search technology to constantly evolve and improve strategies.
Preferred Qualifications (Note: These are preferred and not required. We strongly encourage you to apply even if you don’t tick ALL of these boxes.):
Exceptional analytical and problem-solving capabilities, especially in hypothesizing and testing methods to influence SGEs and LLM Chatbots.
Proficiency in data analysis tools and methodologies, including Python, SQL, and data visualization libraries.
Strong ability to articulate technical concepts and findings in a clear, concise manner to non-technical audiences.
Demonstrated capability to work autonomously and collaboratively within a team environment.
3 years of experience with search engine research and/or SEO
2 years of experience building generative AI and large language models with a deep understanding of how and why they work.
SEO / marketing agency experience; digital reputation management preferred.
Bachelor’s degree in a relevant field such as Marketing, Communications, or Computer Science.
Master’s degree, or equivalent related experience
Golden Perks & Benefits:
Health and Happiness: Enjoy 100% employer-paid medical, dental, and vision insurance. Get 75% premium coverage for dependents.
Become an Owner: Join our Employee Stock Ownership Plan and be a part owner of Golden Hippo.
Boost Your Savings: Maximize your retirement with a generous 401K Plan and company matching up to 3.5%.
Stand Out, Get Rewarded: Excel and be recognized through our KPI Bonus, Win of the Week, Spot Bonus, and Shoutouts Program.
Flexibility at Your Fingertips: Work on your terms with flexible arrangements for most positions.
Skyrocket Your Career: Unleash your potential with unlimited room for professional growth.
Thrilling Events Await Exciting virtual and in-person events that redefine fun.
The anticipated salary range for this position is $100,000 – $150,000, plus annual & monthly KPI bonus potential.
Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.