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Purpose of the position: Reporting to the Manager, Demand Generation you will lead initiatives to market to, with and through SMART’s North American distributors, driving awareness, engagement, and action around SMART’s portfolio.
The right candidate will drive business growth through solution-oriented marketing that strengthens joint GTM strategies.
The successful candidate will act as a marketing liaison between SMART and its U.S. distribution partners, to develop and execute joint marketing strategies that support SMART’s business growth. This role will coordinate all joint marketing activities and programs, driving pipeline and growth to, with and through these partners. The Channel Partner Marketing Manager will plan and execute processes and projects for channel engagement and channel-mediated demand generation. Examples of tactics may include: Thought leadership content, multitouch email campaigns, events, webinars, social media campaigns, etc.
This Channel Partner Marketing Manager will manage day-to-day tactics within partner marketing relationships. This includes joining weekly internal team calls for each partner, providing internal updates to channel and marketing leadership, leading external calls with marketing contacts at each partner, forecasting/updating/ managing MDF and program budgets, and tracking invoice payments on partner marketing investments.
The successful candidate will collaborate with sales and marketing teams at SMART to foster reciprocal support in driving programs, and to ensure alignment between partner marketing and other sales and marketing activities.
Duties and Responsibilities: Develop, execute and report on annual marketing plans, with distinct goals, strategies and tactics for each of SMART’s territories and lines of business.
Work with distribution partners to build and execute co-marketing plans for generating awareness and demand for SMART solutions in the reseller channel.
Manage and report against joint marketing plans, ensuring all KPIs are met.
Create, plan and execute partner enablement activities and resources to engage sellers.
Manage and support execution of partner enablement activities to activate sellers. Share marketing resources with partners, supporting them in their use.
Manage and report against MDF marketing allocation and other marketing budgets.
Build and maintain relationships with marketing, sales and program functions within national solution provider / reseller organizations.
Monitor progress and measure results of marketing activities through regular pipeline and opportunity tracking
Collaborate with a cross-functional team of like-minded revenue marketing experts.
Adhere to global brand and product messaging strategies, while ensuring differentiated, region-appropriate messaging and value propositions, targeting audiences in customer-first activations
Appropriately communicate brand messages, product messages and positioning.
Manage partner events to build memorable audience experiences and meet measurable event objectives.
Present, share and discuss results and projects with stakeholders.
Be passionate about our products and our channel partners.
Develop campaign assets and supporting materials including automated workflows, landing pages, emails and forms that adhere to SMART brand guidelines.
Provide bi-weekly reports and accountability showing engagement and demand gen metrics against campaign- and sales dashboards.
Manage budget; Recommend course corrections, ensure effective campaign interlock, and balance campaign spending based on market dynamics and campaign effectiveness.
Requirements: 5+ years in a partner marketing role in the tech industry, with both channel and technology partner marketing experience. 5+ years of experience interfacing with B2B technology distributors. Experience working with Ingram Micro, TD Synnex, or Starin is an asset. Experience leveraging Salesforce to track marketing activities through to sales pipeline.
Strong budget management and reporting skills
Strong written and presentation skills
Ability to work collaboratively in a matrixed organization with a wide number of internal and external stakeholders, including Sales, Channel partners, the global marketing team, and others.
Understanding of a broad range of marketing activities and disciplines. Experience in multi-touch marketing campaign execution, sales lead management, event marketing, account-based marketing, digital campaigns. Ability to combine new methods with traditional campaign elements to ensure an integrated approach.
Familiarity with toolsets such as Hubspot, SFDC, AdWords, Google Analytics, Hootsuite, Calendly, 1-world sync (CNET) – CSP, Sharepoint, and their capabilities.
Ability to quickly learn SMART solutions and adapt to new technologies.
Analytical ability to develop and interpret results against a KPI framework.
Detail oriented, with an ability to prioritize and manage multiple assignments simultaneously.
Ability to work in a fast-paced, teamwork-oriented environment.
Proficiency in MS Office Suite: PowerPoint, Word, Excel
Ability to work independently in an unstructured environment.
Bias towards action, positive attitude, flexible and adaptable. Proactive, self-motivated, innovative, and collaborative.
Ability to think strategically while implementing tactically.
Education: Bachelor’s degree in marketing or a related field preferred
Supervision: This position does not have any direct reports.
Additional Details: Availability to travel up to 15%. A valid passport may be required.
The work environment is fast paced, continually changing and challenging. This is a fully remote position.
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