Senior Brand Manager – Black Swan

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Introduction:
Monde Nissin Australia (MNA) is the home of iconic Australian brands including Black Swan, nudie, Wattle Valley, Peckish & Quorn. As an exciting business in the FMCG space, we are achieving big things and have our sights set on significant growth!

• Collaborative, inclusive and engaging culture with a genuine commitment to our people!
• Reward & Recognition program to acknowledge the hard-work and dedication of our teams!

Description:
The Opportunity:
As the Senior Brand Manager for Black Swan , you’ll be at the forefront of one of Monde Nissin’s hero brands. We’re not just offering Dips; we’re crafting the future of food, and we need a dynamic, creative Marketing leader to take our brand to the next level! You’ll build campaigns and activations that captivate, inspire, and drive loyal consumer engagement, all while championing a sustainable future.
This is your chance to be the brand steward for a market leader, transforming the way people eat and think about food.

Key Responsibilities:

• Drive Brand Leadership:
  • Own and develop the 3-year brand strategy for our Black Swan Brand. You’ll be responsible for amplifying our already strong presence and expanding our reach to new audiences.
  • You’ll be responsible for defining the future of the Black Swan Brand. We’re number one in our category and we’re hungry for growth so brand stretch is high on our priority list – when and where? You decide!
  • Be the visionary behind how we engage consumers, using cutting-edge marketing to solidify our position as the #1 choice in Dip products.
• Innovative Campaigns that Disrupt:
  • Ideate and execute high-impact, multi-channel campaigns that break through the noise and leave a lasting impression on consumers. From digital to retail activations, your creativity will push boundaries.
  • Spearhead game-changing product launches that make headlines, introducing our next big hits in the Dips space.
• Champion Consumer Insights:
  • Use data-driven insights to shape products, marketing, and communication strategies that exceed their expectations.
  • Stay ahead of food trends and anticipate consumer needs, ensuring our brand remains the top choice for today’s and tomorrow’s foodies.
• Own the Brand Identity:
  • Guard our brand’s visual identity and messaging, making sure every touchpoint reflects our mission to create a delicious, healthier, and more sustainable world.
  • Collaborate with designers, copywriters, and digital experts to deliver a consistent, compelling brand story that resonates globally.
• Be Digitally Astute:
  • Digital (including Social) has transformed the way we market products, you’ll have a full understanding of when and where digital plays a role and how best to utilise this exciting and ever-changing channel.
  • Understand the role of brand websites and how we can engage and inspire visitors.
• High Degree of Commercial Acumen:
  • As the Senior Brand Manager, you will be accountable for the Black Swan P&L performance. As well as top line driving activities, you will also endeavour to activate opportunities to improve our bottom line, through volume driving activities, recipe changes, and other efficiency-based projects.
• Analyse and Optimize:
  • Track brand performance across all channels, using data analytics to measure impact, identify opportunities, and optimise strategies.
  • Lead with a growth mindset, continuously innovating and improving campaigns based on consumer feedback and market shifts.
• Lead Cross-Functional Teams:
  • Partner with R&D, Sales, and external agencies to ensure that all brand initiatives are aligned, integrated, and delivering exceptional results.
  • Build strong relationships across the organisation and with external partners to amplify our message and scale brand impact.

To Succeed With Us:

• Bachelor’s degree in Marketing, Business, or related field.
• 3-5+ years of brand management experience, ideally within the food and FMCG sectors.
• Proven track record of leading successful brand campaigns, particularly in a fast-moving category.
• Deep knowledge of research techniques and getting the best results out of agencies.
• Exceptional creativity, strategic thinking, and the ability to execute high-profile campaigns.
• Data-driven mindset with experience analysing brand performance and consumer insights.
• Passionate about food, brands, and driving consumer engagement & advocacy.
• Experience working with or managing influencer and advocacy partnerships.
• Deep understanding of digital marketing and social media strategies.

The Perks – We Can Offer:

• Flexibility and hybrid working arrangements
• A collaborative, inclusive and engaging culture with a genuine commitment to our people
• Wellbeing days to put yourself first and recharge
• Reward & Recognition program to acknowledge the hard-work and dedication of our teams
• Bi-monthly Townhalls to bring our teams together and drive engagement
• 12 weeks paid parental leave for primary carers
• Access to Benestar – a complimentary counselling service available 24/7 to our teams
• Access to complimentary annual Vaccination shots and skin checks
• Opportunities for career growth

We are gearing up for a big year and exciting times ahead. If you are ready to excel in your career and come on this journey with us, don’t wait – APPLY NOW!

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Food Production

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