Territory Sales Representative

Job Title: Territory Sales Representative

Location: Mission/Deroche, BC

AFD was established in 1989, AFD Petroleum is an independent supplier of bulk fuel, lubricants, and on-site tank storage systems to companies across western Canada and Alaska. At AFD, we proudly serve a wide array of industries, fueling the growth and success of businesses across Agriculture, Construction, Energy, Marine, Mining, and many more. We provide tailored fuel solutions that power the critical sectors driving our economy, helping our customers thrive in some of the most demanding environments. Whether it’s fueling farm equipment, construction machinery, or marine vessels, we’re there to ensure our clients have the energy they need to keep moving forward.

We’re proud to offer the best equipment, solutions, and service in the industry. Over the years we’ve earned a reputation for understanding and overcoming the many challenges of the industries we serve, and we intend to keep doing it. For more information, visit us

Role Overview:

The Territory Sales Representative will provide services for new and existing customers to grow our retail and commercial fuel sales and the agriculture industry, with a strong emphasis on fuel sales to farmers, ranchers, and other agriculture businesses. You are responsible for using knowledge and experience to resolve customer issues. You will work closely with our customers to assist them in achieving their goals. Primarily you work alongside the Sales team. However, you will work with every department in AFD on a regular basis, and of course your customers.

The travel expectation for this role is up to 75%.

What you offer us:

A people-focused mentality because you are working with many different individuals
Ability to independently manage multiple projects with competing priorities and deadlines
A utility player who can flex and expand to what the position requires every day

Why AFD?

A company vehicle
Great health and insurance benefits – medical, dental, vision, life insurance, disability, AD&D – because we believe in taking care of yourself
Discount on fuel
Educational assistance
Career pathing
Paid orientation & training
Personal/Sick Paid Days and lunch & learn every month

What you will do day-to-day:

Focus on acquiring new commercial and retail accounts including the agriculture industry, with a strong emphasis on fuel sales to farmers, ranchers, and other agricultural businesses.
Cold calling, account management, presentation development, closing deals
Evaluate customer’s needs
Visit current and potential customers to promote AFD as their sole provider of fuel
Track all sales calls on approved tracking sheets
Work with the Sales Manager and Business Development Manager to develop Dealer offerings and marketing materials.
Complete ROI analysis and determine product feasibility based on Company return models.
Promote the Mission, Vision, and Values of the organization both internally and externally, as well as oversee the adherence to Mission, Vision, and Values
Represent AFD in a positive professional manner working with the customer to help identify/analyze and resolve possible issues; recommend solutions
Work with Credit department to insure all customer accounts are paid as per their agreements
Attend conferences and trade shows as required
Maintain knowledge on current industry trends
Identify potential areas of technology improvement and cost saving measures.
Coordinate the introduction of new products
Coordinate customer complaint response and technical support
Provide input to the marketing, sales, and business teams on product quality, performance, and competitive issues as outlined by our customers
Collect and analyze data to understand market needs
Responsible for assisting with the development of specific market segment growth programs
Understand and analyze Branch Financial statements to remain efficient and cost effective.
Create recognition as AFD’s Fuel solutions industry expert
Make presentations to AFD Managers and Executives as required
Other related duties as required or assigned

What you need to succeed:

5+ years’ experience in a sales or customer service role
Post-Secondary Degree in Business Management preferred
High School Diploma or GED required

Highly Valued Additional Experience/Skills/Education:

Experience in agriculture, transportation, fuel or oil and gas industry considered an asset.
Experience as a Fuel advisor or offers fuel tank solutions.
Knowledge of business organization and practices
Advanced knowledge of MS Office, Excel, PowerPoint, Adobe, and e-mail required
Professional written and verbal communication skills

If you are an ambitious and client-focused professional passionate about making a difference in the bulk fuel industry, we encourage you to apply!

Join AFD today and be a part of our mission to exceed customer expectations with innovative service and technology in the Fuel industry.

Salary: $80k – 100k (based on experience) + (company vehicle, structured commission)